Posts Tagged 'cinema'

Advertising

Posted on January 19th, 2018 · Posted in advertising effects

Maggie Geuens untersuchte anhand von Werbegrafiken, ob sich emotionale Werbekampagnen besser für Produkte mit praktischen Attributen eignen. Ziel der Studie ist es festzustellen, ob Produktkategorien die Verarbeitung emotionaler Werbung moderieren… read more

Intelligence

Posted on July 22nd, 2016 · Posted in Intelligence

Herbert Simon has developed his theoretical framework of bounded rationality already since 1955 and since then published several hundreds of articles from this subject area. One of his main argument.. read more